did you know?

The Smell of Rain (Petrichor) Is a Hidden Ingredient
Some perfumes incorporate a scent inspired by "petrichor," the earthy aroma after rain. This scent is created by a mix of plant oils and a compound called geosmin. It evokes nostalgia and freshness, making it a favorite for grounding, earthy perfumes.

Ambergris Comes from Whales (and It's Super Rare)
Ambergris, a highly coveted perfume ingredient, is actually a hardened secretion from a sperm whale’s digestive system. Once it washes ashore and ages, it develops a sweet, earthy aroma often used in luxury fragrances. Fun fact: Most modern ambergris is now synthetic.

Your Nose Gets "Blind" to Scents Quickly
After just a few minutes of smelling the same perfume, your brain stops recognizing it. This phenomenon, called olfactory fatigue, is why you may stop noticing your fragrance during the day even though others can still smell it.

Perfumes Can Smell Different on Everyone
A fragrance reacts with your body chemistry, including skin type, pH levels, and even diet, which is why a scent can smell heavenly on one person but completely different on another.

Civets Used to Be Essential for Perfumes
In the past, perfumes were made using "civet," an animal secretion obtained from the glands of civet cats. It provided a musky note. Thankfully, ethical concerns have led to the creation of synthetic substitutes for this once-common ingredient